Strategy

The first phase of the mobile app development process is defining the strategy for evolving your idea into a successful app. You may include a more significant part of this in your overall enterprise mobility strategy. As one app?s objectives may differ from another, there is still an app-specific impact to the mobility strategy to address during the development process.

In this phase, you will:

  Identify the app users

  Research the competition

  Establish the app?s goals and objectives

  Select a mobile platform for your app.